The new formula for LinkedIn

Rise above the noise

There is a formula for LinkedIn. We found it after years of posting to nobody. Now we run it for you. More followers. More impressions. No ads.

30 minutes, free. We look at your LinkedIn together and tell you what we would post first.

27,243 followers in 12 months 9.4M impressions in 12 months 0 ads
Vincent Albouy
Vincent Albouy Co-Founder & CTO @TeamOut (YC22) | Ex-AI Researcher at IBM & Proxima 2mo · Edited
The formula at work

Imagine two people working in tech.

Sarah works for a remote-first company.

She wakes up at 7, works out, eats a real breakfast, and starts work at 9 with a clear head.

By 5, she's done. Actually done.

…more

10,736 722 comments · 502 reposts
The formula

There is a formula. Almost nobody knows it.

LinkedIn decides who gets read. Same idea, same person: 200 people or 200,000. That is not luck. It is a system.

We spent years working it out on our own accounts. What came out is a formula. Custom-built. Written down nowhere else. Before it, nobody read us. After it, everything on this page.

Years of digging

Into what the feed rewards and what it buries.

Nobody else has it

Not in a course, a template or a ghostwriter's playbook.

Proven on us first

Two accounts. One line that bends the month it starts.

Run with AI

The formula sets the rules. AI applies them to you, every week.

Same ideas. Different results.

The ideas were never the problem. Now the formula runs for you.

Who built it

An AI researcher and a growth marketer, in the same room.

Most LinkedIn help comes from writers. Most AI tools are generic. The formula is what happened when someone who builds AI for a living and someone who has run growth at scale worked on the same problem: their own accounts.

Vincent Albouy

Vincent Albouy

The AI side

Co-founder and CTO of TeamOut (YC W22), $100M+ in bookings. Contributed to AI research in its early days at IBM, then AI Engineer at PROXIMA, backed by NVIDIA. He built the engine that drafts every post and learns from every one that goes out.

4,200 to 27,243 followers in 12 months.

Thomas Mazimann

Thomas Mazimann

The growth side

Co-founder and CEO of TeamOut (YC W22), $100M+ in bookings. First employee at Dolby.io (acquired, NYSE: DLB). Head of Growth at SaaStr. Marketing at Red Bull. He decides what to say, how, and when.

9.4M impressions in the last 12 months.

Proof

We ran it on ourselves first.

Years of posting, almost nobody reading. Then one formula, run every week on the founders' own accounts.

27,243

Followers on Vincent's account after 12 months with the formula.

The year before: 4,000 to 4,200. No ads, no bought followers.

From 4,200 in 12 months

9.4M

Impressions on Thomas's posts in the last 12 months.

Same ideas he had been posting for years. Different formula.

+14,816% vs the prior 12 months

10,736

Reactions on a single post from Vincent's account.

722 comments, 502 reposts. Built with the formula, published like any other post.

The post in the hero above

Before the formula, none of this was happening. Same people. Same ideas.

Book a free consultation
Before / after

Same ideas. Different results.

Two years of Vincent's account. Same person, same job, same topics. One thing changed in the middle.

Year one, without the formula

4,000 to 4,200

Posting regularly. 200 new followers in twelve months.

Year two, with the formula

4,200 to 27,243

Same cadence, every post built with the formula. 23,000 new followers in twelve months.

The ideas were never the problem. The way they were posted was.

Vincent AlbouyLinkedIn followers, Sep 2024 to Sep 2026
Formula starts Sep 2025
Source: LinkedIn analytics No ads. No bought followers.
Inside the formula

One recipe. Three parts.

What AI does well on one side, what years of growth work taught us on the other. The formula is the overlap. Here is what it decides for every post.

What to say

One lane. The topics your audience stops for, from your own experience, not everything you know.

How the post is built

First line, structure, length, ending. Every post follows the pattern that gets read to the end.

When and how often

The cadence and timing the feed rewards. Posted. Then you go do something else.

Our recipe, run with AI, checked by us. Nothing goes out under your name without you reading it first.

How it runs

Start in a week. See results in a month.

You keep the final say. We supply the formula, the drafts and the loop.

  1. Kickoff call

    30 minutes. Your audience, your positions, what the account should do for you.

  2. 60 posts, drafted

    We write your first 60 posts with the formula, built from the call and from your experience.

  3. You pick 20

    The 20 you like become month one. You pick 20 out of 60 for a reason: the ones that feel off never go out.

  4. We iterate

    Every week we look at what rose and what did not, and adjust. We keep going until it works.

  5. Then we scale

    Once the formula is tuned to your account, we keep it running. More posts, more followers.

The cost

A fraction of what LinkedIn ads cost.

Ads rent attention. The formula earns it, and what it earns stays.

LinkedIn ads, 2026

$28 to $70

per 1,000 impressions, targeted B2B campaigns

RIZR

About $5

per 1,000 impressions, on a typical account we run

The difference

6 to 14× less

for the same reach, and the followers stay

LinkedIn ads

  • You pay for every impression.
  • Reach stops the day the budget does.
  • Ads do not earn followers.
  • Everyone can tell it is an ad.

RIZR

  • One flat monthly price, whatever the reach.
  • Half price for the first months, while your account warms up.
  • Stop any time. No commitment.
  • Followers stay when you stop.

We give you the number on the call. One price, no tiers.

Ad cost range: published 2026 LinkedIn CPM benchmarks for targeted B2B campaigns. RIZR figure: a typical account we run reaches around 200,000 impressions a month.

Questions

What we get asked on every call.

Is it organic?

Completely. No ads, no bought followers, no automation plugged into your account. Posts published under your name that earn their reach.

Who writes the posts?

The formula drafts them from your kickoff call, your experience and your positions. We refine them. You approve every word before it goes out, and you pick 20 out of 60 for a reason.

How much of my time does it take?

The 30-minute kickoff, then picking and approving your posts. We handle the rest.

How fast does it work?

You are posting within a week. You see the first movement within a month. The curve gets steep once the feed recognises you as a consistent voice, which is why we iterate instead of guessing.

What does it cost?

One flat monthly price, a fraction of a LinkedIn ads budget. You pay half for the first months while your account warms up, and you can stop any time. We give you the number on the free call, after we have looked at your account.

Let's look at your account together.

A free 30-minute consultation. We review your LinkedIn, tell you what we would post first, and whether RIZR is a fit.

Book a free consultation

Free. 30 minutes. You leave with a plan either way.